Women Empowerment

Empowering Young Entrepreneurs: Handmade Rakhis for a Brighter Future

KarmaKonnect initiative aims to support young entrepreneurs, Gira and Gayatri, from SBR PM Awaas, Ahmedabad, who create handmade Rakhis to support their low-income school and community. The project will provide them with mentorship, market access, and a platform to showcase their work, promoting self-reliance and sustainable livelihoods.

• Skill Development & Mentorship: Provide training in entrepreneurship, product design, and marketing through mentors like Tina SOUL CONNECT.
• Market Access & Sales Support: Facilitate exhibitions at offices, communities, and online platforms for maximum outreach.
• Community Empowerment: Encourage local buying to promote self-sustaining income for artisans.
• Awareness & Engagement: Use social media and community networks to promote handmade Rakhis and ethical consumerism.

Project Challenges

• Limited Market Access – Finding platforms and buyers willing to support handmade Rakhis over mass-produced alternatives.

• Financial Constraints – Lack of initial capital to procure raw materials, packaging, and transportation for selling their products.

• Seasonal Nature of Demand – Rakhis are sold primarily during the Raksha Bandhan season, making year-round income generation difficult.

• Brand Visibility & Marketing – Overcoming the challenge of marketing handmade products effectively in a competitive market dominated by large-scale manufacturers.

• Logistics & Distribution – Managing deliveries and setting up physical exhibition desks in different locations efficiently.

• Product Pricing & Profitability – Balancing affordability for buyers while ensuring fair wages and profit margins for entrepreneurs.

Results & Outcome

Increased financial independence for young entrepreneurs.
Community engagement in supporting locally made products.
Strengthening the ecosystem of ethical, small-scale businesses.

Call to Action:
Support by purchasing Rakhis, setting up a sales desk, or spreading awareness about the initiative.

About Ngo

KarmaKonnect is a non-profit social venture that aims to connect the fragmented ‘giving’ ecosystem by empowering NGOs, donors, volunteers, corporates and government to create impactful social development interventions. KarmaKonnect is an enabler; motivating and empowering individuals and organizations to tap the growing philanthropy landscape by creating, connecting, and/or collaborating for credible projects and causes. The KarmaKonnect team is currently involved in a number of initiatives across the country, through various dedicated volunteers and NGOs. We are primarily working on:

• Child education and livelihood skills (slum evening schools/shelters and aiding low income govt schools) in Gujarat, Telangana, MP and Delhi through utilization of existing govt infrastructure and innovative collaborative models.

• Women Empowerment and legal help, rescue and rehabilitation projects (primarily on Gujarat and UP)

• Rural Empowerment and Citizens Change/Awareness programs (Gujarat, MP, UP, Telangana and Rajasthan).

• We also Executing comprehensive "adopt a village" projects for donors involving well researched sustainable solutions for development

• Training and placement of specially abled

• Refuge rehabilitation projects. (Urban slums)

• Adhoc Medical help and assistance as needed.